![]() Both Microsoft and Yahoo! dug up unique directories of Tahoe skiing linked to a wide array of services. Google could boast three "unique" results, but two are for specific resorts. The first result to pop up at the top for all three is identical: "." Of the 10 search results offered by each site, seven to eight of those listings show up on at least two of the other search sites. For instance, plug "ski in Tahoe" into those three search engines and the results are mighty similar. Right now, casual searchers won't see tremendous differences in the results offered by Google, Yahoo! and Microsoft's search engines. Advertisers will continue to flock to it because of its towering presence. It won't matter whether Google's search engine is significantly better than competitors. It leaves Google free to dominate keyword search, with only a few stray ghosts of competitors to keep away the anti-trust regulators. More layoffs are likely in the future, particularly if Yahoo! continues to flirt with alliances with businesses that have had an even tougher time making ends meet than it has.Ī Yahoo-AOL alliance makes sense for only one organization: Those job cuts-about 1,000 in all-were first mentioned when Yang released the company's fourth-quarter results in late January and predicted slower growth ahead. Meanwhile, in Silicon Valley, the first wave of Yahoo! employees will get pink slips this week. Pundits may spin out stories of how the two will together have a hefty chunk of e-mail and Internet messaging, but neither of those businesses pulls in anything like the riches of search advertising. Combining any portion of AOL with Yahoo! might be a great deal for Time Warner, but it's hard to see how it helps Yahoo! That would hardly suggest that AOL's Web business is a money machine.Īlthough both Yahoo! and AOL command healthy Web traffic, both have had a hard time turning those eyeballs into profits. Overall, operating income for AOL for the past quarter (excluding one-time events) was essentially flat. The Internet access business is profitable-but shrinking. Bewkes, said he planned to split off AOL's Internet access operations from its Web site and online advertising business. Last week, Time Warner's new chief executive, Jeffrey L. Yahoo!'s twists and turns are becoming the financial version of a soap opera. Perhaps it's a strategy aimed simply at driving up readership on Yahoo!'s news channels. According to The Times newspaper of London, Yahoo! is exploring a deal with AOL, the beleaguered Internet division of But Yahoo! is in play now and clearly needs a partner. Chief Executive Jerry Yang wants to keep Yahoo! independent and has spurned approaches in the past.
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